Digital Marketing Course

Digital Marketing Course

Digital marketing is the most sought-after and rapidly expanding area of marketing, and it has a bright future. Courses in digital marketing prepare students for various careers, including inbound marketing manager, analytics manager, digital marketing executive, and more. Every job role cultivates the necessary abilities and tactics.

5 in 1 Course

• Training
• Projects
• Exam Assistance
• Certification
• Assignments

Live Projects

Experience hands-on training with industry projects during the Digital Markting Course

Takeaways of Your Investment

• 40 hours of intensive training
• Industry-acclaimed Digital Marketing Certification
• Free 1-year subscription to Kodakco LMS
• Monthly Masterclass sessions
• The updated industry-oriented study material
• Recorded videos of the sessions
• 100% placement assistance, internship opportunities, and project support exclusively entitled to Digital Marketing professionals
• Add-on supplements provided to effectively deliver projects (Logo Software, E-Books, Question Making Software, Project Guides/Workbooks, Mobile App, etc)
• Get the Course Completion Certification for the Digital Marketing Course

Learning Benefits

• Boost the exposure and identity of your brand
• Increase the reach and following of your business with our classes on digital marketing.
• Discover how to create or grow your business with social media marketing on all major social media platforms.
• Discover how to reduce marketing costs by switching to digital.
• Gain a worldwide following for your company.
• Improve your resume to increase your chances of being named.
• Take classes in digital marketing to learn how to make money from home.
• Recognize how to evaluate marketing progress
• Create marketing strategies to achieve company objectives.

Module 1: Getting Started with Digital Marketing

• Basics of digital marketing
• Understanding the process including visibility, engagement, targeted traffic, retention, and conversion
• Digital Media Vs. Traditional Media
• Benefits of Digital Marketing
• Latest Digital marketing trends
• Digital media marketing platforms
• Digital Marketing strategy for websites
   

Module 2: Effective Webpage Designing

• What all pages
• Prepare wireframe of pages
• Short Landing Page
• Long Landing Page
• Decide placements of important elements
• Patterns for Engaging Website Visitors
• Pattern #1 - Pop-Ups
• Pattern #2 - Pop Under Call-to-Action
• Pattern #3 - Inside Article CTA Placement of call to actions
• Conversion Oriented Landing Page Design
• Investment in Landing Page
• Is it for me?
• Critical Concerns to Address on Landing Page-
• What is it?
• What's the Next Step

Module 3: Search Engine Marketing (Google Ads)

• Consumer Journey
• What is SEM? Why SEM?
• What is Google Ads? Why Google Ads?
• Google Network
• Google Ads Terminologies
• How Does the SEM Auction Work?
• Structure of a Google Ads Account
• Campaign Types – Introduction to Search, Display (Mobile App),
• Creation of Search Network Campaign
• Ad Formats Ad Text Policies
• Ad Text Best Practices DKI
• Ad Extensions Keyword Research
• Tool – Keyword Planner & Estimator Keyword Match types
• Keyword Strategies Landing Page Bidding and Budget
• Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
• Creation of Google Display Network
• GDN Targeting Options
• Display Ad Formats
• Ad Gallery Tool
• Conversion Tracking
• GDN Campaign Creation - Demo
• Remarketing
• Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
• Advanced Display: Smart Display Campaigns
• Mobile Ad Campaigns
• Universal App Campaigns
• Mobile-Specific Bidding and Targeting Strategies
• Measuring Mobile Ad Performance and Conversions Report Editor
• Optimization Strategies
• Account Audit Demo

Module 4: SEO (Off Page, On Page, Local, Mobile)

• Introduction to SEO How Search Engines Work
• Indexing & Crawling Basics
• Optimizing Crawl Budget
• Organic Search vs. Paid Search Results
• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)
• What is Off-page SEO / Link Building (Social, Content-based, PR)
• Keyword Research
• Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process - Identify Seed Keywords, Collect metrics, Map Keywords
• Google Keyword Planner Tool
• On-page SEO
• HTML Basics
• Web Page Basics: What is HTML, JavaScript, and CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A
• Title, H1, Meta Description, Keyword Usage
• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid
• Technical SEO
• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• 301 Redirects
• Mobile SEO
• App Store Optimization
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search Schema Markups
• What is Schema & Why is it relevant to the SEO?
• Schema Types - Micro, JSON-LD
• Common JSON Schema Tags - Organization, Website, Blog Posting, LocalBusiness
• How Schema shows up in SERPs
• Off-page SEO
• Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics
• Social SEO
• Quora
• YouTube Video SEO
• Slideshare, Scribd, and other social channels for SEO
• Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local listings/citations SEMrush.com Backlink
• Backlink audit of one website
• How to audit backlinks of competitors and gain
• SEO Audit, Tools, Measurement
• What are SEO Audits?
• Different Types of SEO Audits.
• Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Pagespeed Insights,
• Mobile Site Audit
• Free Learning Resources-Moz, Google Analytics
• A career in SEO

Module 5: Facebook Marketing

• Introduction to social media marketing
• How to use Facebook for lead generation?
• Ways to use Facebook for branding?
• How to target the right audience?
• How to increase the likes of the Facebook business pages?
• How to create Facebook Ads?
• Facebook Ads Automation
• How to generate leads through Facebook Marketing?
• How to add conversion tracking pixel code?
• Make regular reports keeping a check on the insights

Module 6: LinkedIn Marketing

• Video Lessons For LinkedIn Marketing
• LinkedIn as a Marketing Platform
• LinkedIn for Personal Branding
• Brand Marketing on LinkedIn
• LinkedIn Company Pages
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads
• Types of Campaign
• Drive Traffic to Your Website
• Audience Selection
• Ad Creation and Optimization of LinkedIn Usage
• Tips to Optimize the Campaign
• Trick to Get Qualified Lead Below Rs.100

Module 7: YouTube Marketing

• YouTube Marketing - Introduction & Ad Formats
• Creating Youtube Channel
• YouTube Ad Formats and SEO
• YouTube Campaign Creation
• YouTube Analytics
• Video Campaign Optimization Tips
• Top Keywords to rank your video
• Attracting Subscribers